Archive: October 2007
Pssst.... advertisers...I have a secret to tell you. You know that little feature we invented called a Disclosure Badge? The one that easily enables graphical in-post disclosure? The one that we highly recommend that every advertiser use? The one that is FREE!?! Turns out that little button could hold the key to up to a 200% increase in clicks.
You heard right. Not only can a Disclosure Badge increase transparency and build trust, including a Disclosure Badge in your opportunity can lead to much higher return on investment. It's a smart move, which is why we include Disclosure Badges on every sponsored post we buy from our own marketplace. We track our own clicks on Disclosure Badges separately and have found that this medium consistently ranks in the top 10 out of the tens of thousands of online sources that drive traffic to our site.
Get with the program and start generating more clicks. Choose the free Disclosure Badge option when creating your Opp.
Being part of our Sales Solutions Team, I've seen my share of opportunities that were unsuccessful. Why you ask? The answer is easy! The requirements lacked CREATIVITY and FUN!
Though our Posties willingly write sponsored content, they don't necessarily like writing an advertisement. Furthermore, their readership doesn't always like reading an advertisement. Tell our Posties your 'objective' and let them use their creativity to achieve winning results. Or you can even take it a step farther, think outside the box, and give them a FUN idea! You'll be surprised at what they come up with. This is called the PULL marketing approach. PPP believes in conversational marketing. A different approach, with the same if not better results! Who wants to be PUSHed into buying something?
So, essentially It's not necessarily the high paying opportunities that get taken quick. It's the creative and fun ones that do. A perfect example to this was USA Burn Notice's Gadgets Galore video opportunity. This was a 1 - 2 minute video that paid $50.00 a post. Here's the description:
Posties, are you the champ at spying?
Starting June 28th Michael Weston, a CIA Operative on USA Network's new TV series, Burn Notice, will show us his skills.
Create a video showing your readers what special spying gadget you can create using household items and how Michael Weston would use it.
Simple (KISS), Creative, and Fun! These opportunities were taken within 24 hours! Imagine the results with the echo's echo. It's all about making the most of your $$'s! Think about it!
Have you signed up as an Advertiser with PayPerPost and have yet to create an Opportunity? What's holding you back from participating in the ever-growing and influential blogosphere?
We know that blogging is new to many Advertisers. Allow us to help you better understand the power of leveraging tens of thousands of bloggers. Do you want to promote a new product or service? Are you trying to breathe fresh air into an existing ad campaign? In either case, we're here to walk you through the process of getting your Opportunity in the PayPerPost Marketplace, and get you the best results.
PayPerPost welcomes Advertisers from every category too. Consumer goods and services, Technology and Entertainment are just a few of the many verticals that utilize the blogosphere to their advantage.
So...what are you waiting for? The PayPerPost Sales Solutions Team is ready to partner with you and turn your goals into results.
Contact randy(at)payperpost(dot)com to get started today.
