Archive: September 2007
It's very common for new Advertisers to inquire on recommendations for initial spends on their campaigns. I don't like answering questions with more questions. However, the simple answer is: it depends!
What is your goal?
What do you want to highlight?
Who are you trying to target?
Any special requirements like video/multimedia?
Any product sampling?
These questions help us determine how many people you should target and the amount you should offer per post.
Utilizing PayPerPost is the same as calling on an army. Do you want to win your Advertising battle? I hope you don't plan on sending just one troop! You need soldiers (casual bloggers), officers (high-traffic and high-Page Rank bloggers) and ammo (ad units and sponsorships). How else would you conquer the blogOsphere?
There is a direct correlation between larger spends and better results. Paying 100 bloggers to discuss your product/service is exponentially more powerful than paying just a few. Larger spends equate to more page views, more clicks and more of that ever-elusive buzz.
Another important phenomenon we experience is the ''Echo's echo.'' Bloggers are writers and they need content. Where do they look for this content? Other blogs! If Billy has a tech blog and a fellow blogger wrote about a revolutionary new phone, guess what Billy's writing about this afternoon? If you pay a blogger to post, there's a good chance someone may blog about his or her content, at no charge to you. If you pay 100+ bloggers to blog about you, you've significant increased the chances of experiencing the ''Echo's echo''
Hello All,
I'm the new outside West Coast Sales Director at PPP... and as you can see from the picture below... I did receive a warm welcome! Folks missing from the picture who also made me feel welcome include Dan, Sandi, Joe, and Randy in sales; Jenni, our office manager; Ted Murphy, head honcho; Karen, head of customer love... well come to think of it everyone was quite nice really... so thanks to everyone for a warm welcome!
From Left: Glennis/HR; Kash/Sales; Britt/Marketing.
I'm looking forward to engaging with some great brands/advertisers (Toyota, Edmunds.com, Neutrogena, PlayStation, EA, XBOX, Apple, Starbucks, Nike, movie studios, etc.) over the coming months and look forward to presenting some outstanding opportunities to the PPP community. That said, I better get back to work... so much to do, so little time...
Rock On!
Kash
PayPerPost is your outlet for raising awareness and generating buzz around your brand. Take advantage of everything that we have to offer! In addition to our robust system for connecting Bloggers with Advertisers, PayPerPost offers several sponsorship opportunities. Here's a short list:
1. The "Tack" Newsletter: PayPerPost sends this premium newsletter to keep our Community abreast of all things PayPerPost. The Tack reaches our 50,000-member strong Blogger network. You can actually "skin" The Tack with your company logo and we'll provide a direct link to your Marketplace Opportunity, or even your website!
2. CollegeFest 2007: When? September 22 and 23. Where? Boston. How may attendees? Over 15,000. Increase your reach and maximize your exposure to the prized college student demographic. After creating your Opportunity, contact PayPerPost and we will gladly distribute your products and promote your brand at this great event.
3. Blog Across America: Road Trip! PayPerPost takes on the American Superhighway! Ted Murphy and Co. will embark on a weeklong RV trip to PostieCon Las Vegas. Watch every step of this trip on RockStartup.com and read Ted's blog posts from O-Town to Sin City! You can contribute to the experience by sponsoring the PayPerPost RV, supply prizes to our Posties and even support Ted's Gas Fund!
4. PostieCon: On November 10th in Las Vegas, PostieCon will run parallel to the Blog World Expo. This is a great opportunity to present your brand to thousands of bloggers. Your sponsorship can include having PayPerPost display your signage, product giveaways or sending a guest speaker of your choice to PostieCon.
5. www.BloggersChoiceAwards.com: Sponsor BCA! Home to the internet's largest fan-based blog competition, more than 200,000 votes have already been cast. Awards will be presented at the Blogger's Choice Awards VIP Party during PostieCon. Consider yourself invited.
Our Sales Solutions Team is always ready to provide you with support in giving your brand the recognition it deserves. Please contact randy(at)payperpost(dot)com for details.
As I am now starting to build my own experience with advertiser campaigns in the PayPerPost marketplace I have realized some important guidelines I thought I would share with PayPerPost advertisers, from time to time. This is one of those times!
My first post is concerned with "comment spamming," a practice whereby advertisers contribute unsolicited brand dialog within a Blogger's post. Even when the post is sponsored and paid by the Advertiser, Bloggers typically do not appreciate advertiser comments within their comments section. Advertisers may sponsor the post, but the post's comments are for the blog readers and the blogger, themselves.
So remember, the comments section is typically reserved for a natural discussion of the blog post by blog readers, not advertisers. In fact, advertiser comments in a sponsored post may serve to defeat the intended purpose of creating a discussion about the brand. Although there may be some appropriate instance when advertisers may decide to utilize the blogger's comments feature, advertisers should be highly selective about when, where, and how they post a blog post comment.
The PayPerPost Tack rating system is the best resource for providing feedback to Posties, or if you want to contact a Postie directly for an opportunity, look for the Blogger's PPP Direct badge!
