Advertisers often ask me ''How can I optimize my campaigns to achieve the highest level of success?''  The most fundamental advice I can give is to KISS, keep it simple silly!

Our Posties see hundreds of opportunities, so it is important to ensure yours is as appealing as possible.  The more Posties that are attracted to your opportunity, the better the results you will experience.  Making your opportunities clear, concise, and simple is an easy way to attract bloggers.

The following screenshot is a great template to use when writing opportunity descriptions:

When creating opportunities, it’s critical to keep in mind your goals.  It is best to optimize an opportunity for a single specific goal.  For example, an opportunity geared towards driving traffic would be drastically different than a campaign geared towards generating buzz.  If you have multiple goals; then create multiple opportunities, each for one of your goals.

By doing this you can effectively determine which opportunities will advance your specific goals.  Approach your opportunities with a clear strategy.  For example, you can create two opportunities to generate buzz and one to drive traffic.  This allows for an emphasis on buzz while keeping increased traffic in the equation.

Keeping it simple will make your opportunities fun, focused and most importantly, effective!

Always remember that the PayPerPost Sales Solutions Team is here to provide insight and assistance.  Please contact Randy Mountz at Randy (at) PayPerPost (dot) com to have the Sales Team consult on your campaigns!

Posted by Joe Vaughn at 04:01 PM in Advertisers , Featured , ROI | Comments (3) | TrackBack (0)