Archive: August 2007
It is important to us at PayPerPost that every Opportunity in the Marketplace is taken. Our goal is to maximize the results of every campaign, regardless of size or subject. The best way to achieve successful campaigns is through creativity.
Posties enter the Marketplace in search of opportunities that create a stronger readership. Many assume that Posties select opportunities strictly based on the Post Offer. This is a dangerous assumption to make. If an opportunity is creative, fun or poses an interesting question, Posties will take your opportunity.
For example, ACME Office Company is creating a new Sticky-Note. How do you make that a creative opportunity? Simple, have posties embed photos on their blog of pranks where Sticky Notes are placed on sleeping friend’s foreheads reading: ACME! How about writing a blog where posties think of creative places to use Sticky Notes like in their shower or in their mailbox?
Bottom line: Posties are writers. Give them something to write about!
Need Help? We have a very creative Sales Solutions Team that can provide added value and interest to your opportunities. Please contact randy(at)PayPerPost(dot)com.
Imagine the value of having key influencers experience your product first hand and blog about it. This is one of the many services we offer as part of the PayPerPost Ecosphere.
For some examples of previous successful sampling campaigns, see the photos below!
Every successful campaign is driven by four factors: Clear goals, Creativity, Strategy and Competitive pricing. When running your own campaign you are left to navigate the system unassisted. Wouldn't it be great if you had someone to take your basic goals and turn them into a highly successful campaign? Give us your goals; the Sales Solutions Team does the rest.
What is your goal? Traffic? No Problem. Buzz? That's Easy! We will gladly create a campaign geared to achieve your goals and maximize results.
How much does this excellent service cost? Zip! Zero! Nothing! Nada! All Campaigns over $10K can consult with the PPP Sales Solutions Team at no additional cost.
Please email Randy Mountz, VP of Sales to have The Sales Solutions Team start working on your campaign today. Randy(at)payperpost(dot)com.
Thoof.com is a web 2.0 company that offers interesting news articles, websites, videos, photographs, and other links from around the web. They came to the Sales Solution Team with the goal of driving traffic, generating buzz, and acquiring more users.
With this in mind, we devised two exclusive contests for our network of bloggers! One based on creativity and another on traffic. The contests have done an excellent job at achieving the advertiser's goals, as it has created much excitement throughout the blogOsphere.
Thoof management recently said this about PPP:
''...We tried some other promotional tools before we started using PPP, but the results were not satisfying. We started using PayPerPost several weeks ago and are seeing our traffic grow steadily and are impressed by the in-depth and honest reviews. For us, PayPerPost is not only a tool to generate buzz and traffic, but also a great way to get honest and constructive feedback from professional reviewers and their audiences.''
As you can see, the benefits of leveraging the blogOsphere are multifold! Not only did they achieve the desired result, but also found new innovative ways to improve their application.
If you would like to learn more about how to maximize your campaigns by utilizing a contest, contact Randy Mountz at randy (at) payperpost (dot) com
I am pleased to announce that we have added geo-targeting to the PayPerPost marketplace. Geo-targeting allows advertisers to make Opportunities available only to those who reside in selected geographic regions. To utilize this new feature click Create Opportunity. When you get to the creation page section 3 allows you to make your targeting selections.
The targeting options are broken down into two categories. The first is general targeting by continent:
If you click "Show Area Specifics" you will see a break down by individual country:
This is has been a feature request for some time and I am happy to say it's finally here! We look forward to your feedback about this new segmentation option.
Advertisers often ask me ''How can I optimize my campaigns to achieve the highest level of success?'' The most fundamental advice I can give is to KISS, keep it simple silly!
Our Posties see hundreds of opportunities, so it is important to ensure yours is as appealing as possible. The more Posties that are attracted to your opportunity, the better the results you will experience. Making your opportunities clear, concise, and simple is an easy way to attract bloggers.
The following screenshot is a great template to use when writing opportunity descriptions:
When creating opportunities, it’s critical to keep in mind your goals. It is best to optimize an opportunity for a single specific goal. For example, an opportunity geared towards driving traffic would be drastically different than a campaign geared towards generating buzz. If you have multiple goals; then create multiple opportunities, each for one of your goals.
By doing this you can effectively determine which opportunities will advance your specific goals. Approach your opportunities with a clear strategy. For example, you can create two opportunities to generate buzz and one to drive traffic. This allows for an emphasis on buzz while keeping increased traffic in the equation.
Keeping it simple will make your opportunities fun, focused and most importantly, effective!
Always remember that the PayPerPost Sales Solutions Team is here to provide insight and assistance. Please contact Randy Mountz at Randy (at) PayPerPost (dot) com to have the Sales Team consult on your campaigns!
I don't know how many blog postings and articles I have read that have falsely assumed that readers don't click through on sponsored posts. People like Jason Calancanis, Mike Arrington and others would have you believe that nobody is interested in this content and the value it provides. I believe many of these people are the same people that said nobody would ever click on a sponsored search result (enter Google representing 1/3 of all online ad spending on the back of sponsored search).
We now have data from over 40k bloggers and 8k advertisers to prove the naysayers wrong. The truth is that not only do people click on sponsored posts, on average they click through at a higher rate than any other media I am aware of. 10.545% average CTR to be exact (this is an average over all opportunities, obviously some will be much higher and some will be much lower).
My experience in buying Google AdWords is to expect an average of somewhere between .5-1.5% CTR. Sure, I have had keyword campaigns that might have hit as high as 5% or 6% in extreme cases (like buying the keyword "payperpost"), but that is few and far between. I also know that a good campaign on MySpace might deliver a .05% CTR and that other campaigns I have run through Adbrite and similar media networks deliver a lower CTR than search marketing in my experience.
What does this all mean? Does it mean you should dump search or display advertising? No. I have always been a big believer in diversified media campaigns. What it does mean is that sponsored content delivers eyeballs and real, qualified traffic to your site.
UPDATE : There has been talk in the comments about the purchase of products that Posties have been exposed to. Did you buy something you saw on PPP? Let us know in the comments below.
