It is important to us at PayPerPost that every Opportunity in the Marketplace is taken. Our goal is to maximize the results of every campaign, regardless of size or subject. The best way to achieve successful campaigns is through creativity.
Posties enter the Marketplace in search of opportunities that create a stronger readership. Many assume that Posties select opportunities strictly based on the Post Offer. This is a dangerous assumption to make. If an opportunity is creative, fun or poses an interesting question, Posties will take your opportunity.
For example, ACME Office Company is creating a new Sticky-Note. How do you make that a creative opportunity? Simple, have posties embed photos on their blog of pranks where Sticky Notes are placed on sleeping friend’s foreheads reading: ACME! How about writing a blog where posties think of creative places to use Sticky Notes like in their shower or in their mailbox?
Bottom line: Posties are writers. Give them something to write about!
Need Help? We have a very creative Sales Solutions Team that can provide added value and interest to your opportunities. Please contact randy(at)PayPerPost(dot)com.
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Comments (RSS)
bluepaintred said...
heh. I leave post it notes on my husbands head all the time.
for some reason he is never amused though...
Aug 15, 2007 4:57:04 PM
Jodi said...
So true! I really enjoy the fun ones even if they are for less money!
Aug 15, 2007 5:12:25 PM
historymike said...
I have passed up higher-paying opportunities on numerous occasions when the product or service simply did not mesh with my site.
I have also taken lower-paying opps when the project was fun. I have had great fun on video opps and opps that require photography.
Finally, I tend to skip opps with high word counts and low payout (say, $5.00 for a 300-word review). It's much more efficient to take, for example, 2-50 word opps for $5.00 each than it is to crank out a 300+ word count post for half of that money. While I enjoy the extra income PPP provides, some of the opps just do not hold up to the time/benefit analysis.
Aug 15, 2007 5:27:31 PM
Karmov said...
While what Dan says is true, you can't discount the offer either. The offer's the bait. Many publishers won't even look at offers that have a low $ amount associated with it.
After we've taken the bait though, the difference between a respectable post and an amazing post is how much fun you allow us to have while writing. I wrote a LOT for the iRobot battle royal with lots of juicy, bonus, deep links because the topic was fun and interesting.
Catching our attention takes a good offer, getting outstanding results for that offer requires an attractive op.
Aug 15, 2007 5:29:57 PM
Kraig Grayson said...
Money really is not everything. When a post is fun to do, I enjoy doing it even more. Once I am able to let my creative side show, I would gladly do lower priced posts. After all, creativity is the mother of invention.
Aug 15, 2007 6:20:07 PM
Laane said...
I only take posts that fit in with the content of my blog, or have a relation with my life.
It makes what I write much more interesting for my readers.
Often I don't care for the wordcount.
When creativity flows the post writes itself. (Well... I use the keyboard...)
I'm blogging with a goal in mind, so better paid options go first.
But I let them slip if they don't trigger an eagerness to write.
Aug 15, 2007 7:12:20 PM
Jules said...
I've always wanted to be an opp writer for PPP adverts! There are so many creative ways they could do their opps, and I'm constantly thinking of how they could have made them better when I review them initially.
Aug 15, 2007 11:34:12 PM
Ashley said...
While $5.00 for 100-300 words is not worth it in most cases, if the topic relates to me in some way or I find it interesting I am willing to take the $5 opp to write about something that I can relate too. Usually, I end up writing over the word count anyways so the word count doesn't matter to me half the time :P
Aug 16, 2007 12:33:22 AM
Tricia said...
It would be nice if advertisers would tell us when they want us to get creative, and also when we are welcome to add extra links or images if they will help our post. Some advertisers really like the addition of extra links and images while some hate it. (I mean links to their site not other sites of course)
There have been many times when I've been writing an op and I get excited about what I'm writing and want to add a few extra links, but I'm afraid to since some advertisers have banned other bloggers for adding links in the past.
So yes, make your ops interesting if possible, but also tell us what the boundaries are too. Plus, if your site only has two pages and doesn't have a lot of information please don't ask for high word counts. It's hard to get creative and write a natural sounding post of length when you don't have much to work with.
Higher payouts don't guarantee a great post, but I've heard many bloggers say that they put more into a post when the pay is decent. I always try to write good posts because I want to keep up the quality of my blogs, but some bloggers determine how they write by the pay.
Aug 16, 2007 3:37:30 AM
haze said...
This is sounds interesting....
Aug 16, 2007 6:13:48 AM
Kristin said...
As a postie, I am less likely to take an opp if the requirements are vague, or unprofessional looking.
If I am going to take the time to talk about something, I'd like anchor text for the link I put in my blog to be spelled correctly. Sponsored post or not, a misspelling reflects badly on my page's presentation as people looking at it probably don't know that I didn't have control over that particular word.
Anytime I see "text" speak (u, ty, etc) in an opp, I pass it by. Those words wouldn't fly in my effort to get my post approved, so I don't feel that they should be part of the opp info.
Advertisers are not just selling their products to our readers, they are selling themselves to the posties. Misspellings and bad grammar just aren't professional.
Aug 16, 2007 11:01:42 AM
shannon said...
I completley agree with this. I would much rather take a fun opp for $5 than a dry boring opp for $10.
I also prefer that the advertiser proofread their opp before it gets to the posties. Opps with lots of spelling errors, opps that are vague and ones that make no sense seem to stay up the longest.
We are expected to proofread before submission and it seems only fair that we get the same respect back.
Aug 16, 2007 12:15:58 PM
walman said...
For the time being, i am not so selective but as my blog develops and readership increases, there will come a time when i will be more conscious of the target audience.
Sep 1, 2007 8:48:33 AM