Beth:
I don't think it is fair to say we are catering to "elite high profile bloggers". We have always had the ability for advertisers to make their opportunities available to all bloggers. Some of those advertisers have the mindset that they would like to have as many people blog about them as possible. The theory there is that you can engage a small army of bloggers with lower traffic blogs to get greater results than posting on a handful of blogs with higher levels of traffic.
Other advertisers believe that getting exposure on one big blog is worth exposure on hundreds of smaller blogs. There is no right answer here. It depends on the product and the bloggers that pick it up. The PayPerPost marketplace provides the flexibility to create a campaign from either angle.
You can see that from the Opps that PayPerPost creates that we believe there is value in both types of Opportunities. We create some that are open to everyone and some that use segmentation. Time will tell what works best for us and drives the most traffic to our site.
Every advertiser will be different. I think you blog is valuable. I am happy when I see a paid post of ours on your site, however some advertisers may not be and that is their choice. It is their money to spend.
On a final note I don't see advertisers segmenting in the way you are describing. I can see and advertiser segmenting on geography, sex and age individually, but I can't see advertisers combining those three together on a regular basis (i.e. I want a 18-24 female in Virginia). You would have to have some damn good insight about your customers to segment to that level.
anonymous 1
We'll get those up there soon. Been pretty busy with PostieCon.
anonymous 2
PPP has always been a marketplace, with a bid-like system.
If people are cheating the system and we can prove it they will be dealt with.
I agree, run of network opportunities are extremely powerful. I am happy that you see the value as we do and will continue to do them. This creates more opportunities for all Posties
We do absolutely care what the publishers and advertisers are saying, but please realize that there is a delicate balance here. What the advertisers want and what Posties want aren't always inline with each other. We have to find a happy medium.
anonymous 3
I am not sure that I understand the reference to MySpace. I like your suggestion though.
anonymous 4
I agree with you. Our responsibility is to try and fill that opportunity, we are working on ways to make sure as many Opportunities are filled as possible. However, some Opps will always go unfilled, that is the nature of a marketplace. (see VCDans comments from the previous post on this subject)
VCDan
Good hair.
Happy Blogger
I am happy you are happy : )
Labels: segmenation
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Anonymous said...
Trouble with Segmentation, the values are manipulated not thru PPP directly but by Bots and Codes inserted into the blogs itself. I have seen more than 30 incidents and bloggers networks of sites *(alot are actively in your own forum) where these are actively being shown on how to manipulate alexa, and while some small basic things like asking the readers to blog about them is abit thick on their facelift, that is tolerable. Manipulating codes is not. While some are deemed by the circle as rouge posties, they are far from harm as they are by profession cracker-jacks or Ethical Hackers. I've seen these techie blogs myself and they have alot of guts to point out the problems with these bugs. Though things like alexa are beyond PPP's Control, asking fellow Netizens to joy click ,auto-surf style the links daily is basic fraud. This is becoming more of how Google's Adsense resulted, and eventually Google settled out of court for their own mistakes, and it was a very expensive class action.In contrast, PPP is a Bid system, yes, who is fast, gets it. I have had my run as a media agency and while alot of the ads in the earlier days are in a haphazard manner, it does give alot of PR, and like you said, there is no such way to prove the method, to everyones dismay.However, do listen to BOTH Advertisers, Media , Publishers and the little guy cos eventually, the little guy gives the volume. While it's not fun to advertise on free hosting sites, it does give alot of awareness as these Community Sites are basicly read by friends and family in close relation. Will I listen to someone close of how bad a service is? Yes, 100% Will I listen to how good a product from my friend, 80%, but once he countered the promotion, and said otherwise later, I will never ever try it again.Speaking to both as an advertiser and a Blogger.Anon 2
Feb 23, 2007 4:30:00 PM
Lisa Renee said...
I'm still happy Ted, even though I just had a rejection over a high paying opp that because of no fault of my own with the alexa ranking mess up written back on 2/08/07 that was finally reviewed and rejected today because of the changed alexa numbers. I'll be happier when these higher paid opps are reviewed a bit faster so if there is a future issue I can can provide better documentation...but...it could be worse.Now...if you really wanted to make me happy...think Toledo...:-)
Feb 23, 2007 5:57:00 PM
Anonymous said...
Today, there are 74 opportunities as of 11:56 am pstafter clicking the qualified button....there are currently 8 opportunities that are available to me.After clicking on each one, I find that they are mislabeled and say they require PR3 Or more on each one. So my total opportunities went from a couple here and there a day, to NOTHING for the last few days. If this is the way it goes, then congratulations to those with great PR, and for the little guy...well tough luck.
Feb 23, 2007 5:58:00 PM
Lady Aeval said...
The advertisers should also realize that they are getting free press until their bids are completed. I'm not sure how many people are asked to bid, but if 100 people bid for a job that only 50 will get then the advertiser is getting free advertising from those who has rejected posts for at least some time because the ad is posted in more than one place, by the time it is rejected or accepted is cached multiple places. So in a sense people are getting a lot of freebies.
Feb 23, 2007 6:00:00 PM
Lisa Renee said...
That's true Lady Aeval, the advertiser in the post I was rejected for got what was a $75.00 post for free. Yet it's not the advertiser or my fault that the alexa rankings were messed up which is why I decided not to delete the post. I was told I "should have known" what mine were but until PPP made alexa such a big deal I didn't pay any attention to alexa. I know my page rank and my technorati rankings because they were what I knew mattered.
Feb 23, 2007 6:33:00 PM
Anonymous said...
I think that there should be a sliding price scale for segmentation.However, PR ranking has become really overrated because there are so many search engine optimization companies out there that can boost PR a number of ways that have absolutely zero to do with anyone actually reading the blog.If you have a PR2 blog that gets 300 hits a day and a PR5 blog that gets 60 hits a day, which one is really worth anything?
Feb 23, 2007 6:56:00 PM
Anonymous said...
The main problem with too much segmentation is that it de-emphasizes the blogging aspect and becomes little more than purchasing a text link which is fine if you wish to boost your search engine rankings, although, honestly, that does not necessarily translate into sales. If you are looking for product endorsements, press releases, written heralds of a product, then you are best served looking at the quality of the writing and not get too weighed down with rankings, zip codes, etc.
Feb 23, 2007 7:01:00 PM
techie said...
Lisa,I agree 200% that the opps that are listed that have the PR listed in the description and not filtered is really messed up. There are less than 100 opps. PPP should have someone take an hour and fix those opps whose description isn't using the new PR filter and all future opps should not be approved until the PR and other requirements are fixed. It's incredibly annoying to filter for qualified opps and then realize that you don't qualify!!
Feb 23, 2007 10:46:00 PM
Lisa Renee said...
Totally agreed techie, my situation was the alexa glitch where mine showed the standard for blogger rather than the one for my site. I'm 14,000 some short of 500,000 which while qualified me for the op at the time two weeks later was rejected. It's a learning process and I'm not the only one that it happened to, it just bugged me to see it happen with a $75.00 post. Yet what you suggest as far as fixing the ones that are there that to help avoid this is a fantastic suggestion.I'm just moving on and doing the best I can - today I made up for that post and a little more. So I can't be too complainy...:-)
Feb 24, 2007 12:49:00 AM
Anonymous said...
I totally agree that is frustrating to have to go into each post only to find that I don't qualify. I don't have a page rank yet so very little is available. My time is as valuable as everyone elses and I think that the old posts that don't mention pagerank until you go into the site, should be cleaned up, so that the unranked bloggers no upfront that they are ineligible.When I heard about PPP I thought I was going to be able to make a reasonable amount of money but firstly I am limited by only being able to take 2 blogs a day and then by Pagerank. So I guess I will stick to my affiliate marketing to make the real money.
Feb 24, 2007 8:48:00 AM
Beth said...
Wow I actually have my name mentioned in a PPP blog post. Makes the bad night I had a work seem, well a thing of the past. I posted how I felt. I've had several bad experiences with other advertising sites for bloggers, to the point of being told my blog wasn't good enough or and I really am quoting, "Influential enough," for advertisers and to basically not bother. So when PPP began discussing the demographic segmentation- that's when I decided to say something. I have no problem with the PR/Alexa/Thumbtack system. But when an advertiser decides to post opps available to only let's say, a male, in the tech field, who lives in Florida- other than the owner of the blog itself they do not know who reads it- and I have males, in the tech field who live in Florida who read my blog. With a television show it's different- a pre-teen girl is more likely to be watching whatever that Rayvn show is on Disney than a 70 year old grandmother. To you get where I'm going with this? That's due to research. Segmentation with us is being based on only the information we provide about ourselves. Not our readers. I'm tired, I've rambled I worked all night. I hope y'all understand where I'm coming from on the matter.
Feb 24, 2007 11:37:00 AM
Scott said...
Don't worry, fellow posties, with segmentation comes reparations."I see RED",Scott
Feb 24, 2007 4:48:00 PM
Guy said...
"You can see that from the Opps that PayPerPost creates that we believe there is value in both types of Opportunities. We create some that are open to everyone and some that use segmentation."This is simply not the case.On the first two pages of opps, I can take approximately 6 or 7 and those are loan and credit card opps.
Feb 25, 2007 12:09:00 AM
AngelinaArthurkovln said...
Yet what you suggest as far as fixing the ones that are there that to help avoid this is a fantastic suggestion.
AngelinaArthurkovln
----------------------
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May 5, 2008 9:55:36 AM