A little known use of PayPerPost is the ability to distribute your existing videos through the marketplace. Do you have a video on YouTube, Google Video or another video sharing site? You can take that video and have the Posties distribute it for you on their blogs. It's a great way to build viewership of your video content.

When creating your post simply point the Posties to your video in the body of the description. Ask them to embed a copy of the video along with the text post. It usually helps if the body of the post can be about the video. You can easily distribute your video to thousands of bloggers and their readers.

Posted by PayPerPost at 09:19 PM in Advertisers , Social Media | Comments (0) | TrackBack (0)

We are working with a number of high profile media outlets that are interested in speaking with some of our cutting edge advertisers for stories. If you are interested in getting some press for your company please drop Britt a line at Britt (at) PayPerPost (dotcom).

Posted by PayPerPost at 06:15 PM in Advertisers , Media | Comments (1) | TrackBack (0)

I am going to do my best to answer peoples questions, though I recognize that I will never make all parties happy. Here goes:

Beth:
I don't think it is fair to say we are catering to "elite high profile bloggers". We have always had the ability for advertisers to make their opportunities available to all bloggers. Some of those advertisers have the mindset that they would like to have as many people blog about them as possible. The theory there is that you can engage a small army of bloggers with lower traffic blogs to get greater results than posting on a handful of blogs with higher levels of traffic.

Other advertisers believe that getting exposure on one big blog is worth exposure on hundreds of smaller blogs. There is no right answer here. It depends on the product and the bloggers that pick it up. The PayPerPost marketplace provides the flexibility to create a campaign from either angle.

You can see that from the Opps that PayPerPost creates that we believe there is value in both types of Opportunities. We create some that are open to everyone and some that use segmentation. Time will tell what works best for us and drives the most traffic to our site.

Every advertiser will be different. I think you blog is valuable. I am happy when I see a paid post of ours on your site, however some advertisers may not be and that is their choice. It is their money to spend.

On a final note I don't see advertisers segmenting in the way you are describing. I can see and advertiser segmenting on geography, sex and age individually, but I can't see advertisers combining those three together on a regular basis (i.e. I want a 18-24 female in Virginia). You would have to have some damn good insight about your customers to segment to that level.

anonymous 1
We'll get those up there soon. Been pretty busy with PostieCon.

anonymous 2
PPP has always been a marketplace, with a bid-like system.

If people are cheating the system and we can prove it they will be dealt with.

I agree, run of network opportunities are extremely powerful. I am happy that you see the value as we do and will continue to do them. This creates more opportunities for all Posties

We do absolutely care what the publishers and advertisers are saying, but please realize that there is a delicate balance here. What the advertisers want and what Posties want aren't always inline with each other. We have to find a happy medium.

anonymous 3
I am not sure that I understand the reference to MySpace. I like your suggestion though.

anonymous 4
I agree with you. Our responsibility is to try and fill that opportunity, we are working on ways to make sure as many Opportunities are filled as possible. However, some Opps will always go unfilled, that is the nature of a marketplace. (see VCDans comments from the previous post on this subject)

VCDan
Good hair.

Happy Blogger
I am happy you are happy : )

Labels: segmenation

Posted by PayPerPost at 03:01 PM in Advertisers , Development , Posties | Comments (14) | TrackBack (0)

We have had a number of advertisers ask about sponsoring PostieCon. This is a great opportunity to get your product in the hands of Bloggers and connect on a personal level. The sponsorship packages are very affordable and we are open to all sorts of ideas. We want to make this awesome for Advertisers and Bloggers alike.

We are open to all sorts of ideas. From vehicle test drives to wine tastings, if you have a creative idea and a cool product we want to help you get infront of the people that can help it spread. Contact Joe Vaughn via email at joe (at) payperpost (dotcom).

Posted by PayPerPost at 03:41 PM in Featured , PostieCon | Comments (6) | TrackBack (0)

The "Tack" rating system has been part of PayPerPost for quite some time. Bloggers can rate Advertisers and vice versa. With the release of Beta 3 Tacks have become extremely important, especially for Bloggers. Tacks provide us with an indication of the quality of each blog posting. We aggregate the scores and use them to determine an overall Tack rating for the blogger. In order to maintain the quality of the system we urge all advertisers to take the time to rate each post made for your opportunities.

This score effects which opportunities bloggers are eligible for and ultimately help us provide a higher quality network for our users.

Posted by PayPerPost at 05:06 PM in Advertisers , PayPerPost | Comments (10) | TrackBack (0)

I am delighted to announce that Jody Salamarid formally of MySpace will join my sales team as Director of Sales for the Western Region on Monday February 12th. Jody brings with her strong relationships with the movie studios, television networks, auto imports, Sony, Apple and Boost Mobile just to name a few. Jody will be based in Los Angeles.

Joining my team on Monday is Joe "Sales" Vaughn. Joe is eager to get advertisers that have signed up for PayPerPost but never deposited on board. Joe will also be looking at competitive sites for potential advertisers that have interesting products and services for you to blog and film about.

Stay tuned as I will have exciting announcements soon for the East Coast and Midwest positions.

As some of you may have read in the blogosphere PayPerPost is introducing some new advertising opportunities that will attract higher profile advertisers and provide you with some new and exciting tools to talk and film about products and services you love.

Posted by PayPerPost at 12:27 PM in PPP Team | Comments (6) | TrackBack (0)